At the request of stores and shoppers, we’re expanding and reconfiguring several Shop Hops for 2026. We’re adding Arizona-New Mexico and Wisconsin events. Idaho joins Oregon and Washington in the Pacific Northwest. The All Carolinas Shop Hop™ is being split into two new events for 2026. The new Blue Ridge event includes North Carolina, Virginia and West Virginia. Alabama and...Read More

Despite our best efforts, occasionally we discover a correction is needed after our magazine goes to print. Additionally, some stores must update their contact or store hours after the Shop Hop begins. Check this list of updates and corrections and also refer to the stores page for up-to-date information.   2026 Magazine Updates No corrections so far!Read More

Sharon Yenter opened In The Beginning in downtown Seattle, Washington in 1977. Sharon was a talented sewer and often had a hard time finding quality fabrics to use in her projects. Opening her own store seemed to be the perfect answer and was the start of a company that has become a creative force in the quilting/craft industry. Over the...Read More

Let’s talk about Benartex! Benartex hails out of New York City, our headquarters are located in the historic Garment District just behind Macy’s flagship store. Design, production, sales, marketing and customer service operate from here. Our warehouse -also known as Elmwood to the Benartex family, is a few miles north in Cranston (RI). It sprawls over 62,180 sq. feet, and...Read More

From the day we rolled out the world’s first hemstitch sewing machine in 1893, our Swiss heritage has defined us. But today, 130 years later, it’s our passion for innovation that continues to drive us. You see it in all our machines from quilting, embroidery, serger, longarm, and bernette machines. Whatever the category, every BERNINA machine exemplifies quality craftsmanship and Swiss precision. Always has....Read More